AlohoCoach came about because I wanted a new challenge.
I’d worked out nearly every day since high school (even doing some body building in my 20's). I had a Bachelor's Degree in Psychology from the University of Minnesota, and a Certificate in Chemical Dependency Counseling. I was certified as a Personal Trainer, Triathlon Coach, Strength and Conditioning Specialist, and Wellness Coach. I had competed in triathlons, trained triathletes, and taught personal training. I had been a Personal Trainer and Coach for 8 years.
But I had never owned a business.
Could I create my own business, based on what I value most about my work: physical and mental strength, new challenges, mastery, flexibility, balance and confidence: those are my clients’ consistent goals and rewards — and my reward as a Personal Trainer. They’re what I love about my work.
A business would need its own name, logo, website, blog, etc.—all new to me! I would be wearing many hats and needed some coaching myself. I found a wonderful graphic designer to help with marketing and web design. More about that later. The next step was to choose my business’s name.
I’m an analyzer and that made every decision a big deal. And because I have several certifications, and do several kinds of personal training and coaching, finding a name that gives the nod to all of them would be tricky.
I’ve had a long-standing love for everything Hawaiian, (language, people, music, land, history, legends, weather, sea, food, flowers, etc.) so I thought of my Hawaiian dictionary. But really, without much searching the name was obvious: “Aloha.”
“Aloha” is hard to translate because it has many meanings in Hawaiian: inclusion, sharing, being invested in others, being a part of a whole, “we’re all 'ohana (family)," acceptance, “everyone is welcome,” “I’m happy you’re here,” and of course hello, goodbye, and love.
“Aloha” is the coaching relation. “Aloha” would be the name, or part of the name.
Next I had to choose whether to use ‘coaching’ or ‘training’. ‘Coach’ was on two of four certifications, and it sounds broader and more like a partnership. It emphasizes the person (me) and not just what I do. I liked that. I went with Coach. We had a name. AlohaCoach!
Next, a logo. More research. More decisions. After a lot of discussion with friends I selected the green sea turtle (honu). It represents longevity, endurance, protection and happiness. My graphic designer helped to create a happy surfboarding honu just for me and my logo!
I chose the surfboard to represent goals, and focused action to reach them. Think of what it takes to surf: balance, skill dedication, challenge, endurance, strength, courage, confidence and commitment. The honu symbolizes happiness and fun. The Surfboard is what we strive for. The Honu riding the Surfboard symbolizes the fun of taking action to achieve skill and strength and confidence. It’s what I and my clients both bring to the partnership.
Name. Check. Logo. Check. Website…?
My graphic designer gets most of the credit for AlohaCoach’s website. She created it from pictures and information and hopes that I supplied. We met for edits and hammered out details. She’s the creative one. Can’t thank you enough, Carol.
Finally, how about T-shirts! Well, not “finally”. Actually it was thinking about T-shirts that led to AlohaCoach, not the other way around. I welcome new clients, and sometimes get asked by people who see me running or biking or just hanging around St. Paul “What do you do to stay in shape? Do you work with a trainer?” The conversation unfolds. “Well, actually I’m the trainer”. If either of us has a pencil we jot a name and contact number. Wouldn’t it be nice to have a T-shirt with a cute logo and easy to remember web address? A year later, complete with T-shirt and logo, AlohaCoach was born. Voila!
Now I’m writing my first blog for my new website. It’s been fun telling the story. Thanks for listening and I hope you’ve enjoyed reading it.
Now it’s your turn… I’d love to hear what topics you would like me to talk about here. Please send me any comments or questions or ideas—or interests we can brainstorm together.
Mahalo (thank you) and aloha!
Learner and sharer of all things healthy, active, esteem building, growth promoting, witty and Hawaiian